Our generation is in love with clothes. It's a simple fact. There are leaders, that make their own, and followers, that buy the hot items of a certain season. I realized someone I knew(they wish to stay anonymous) started up their own clothing brand and I was immediately fascinated. I reached out to them to ask a few questions about their brand "Living Without Reason". 1) Why did you to create LWR? - At first it started out as just a clothing line, but as time went on I realized just how boring/basic some people are. People will strictly follow other people and trends, but they don't want to create they're own "path". Life is boring without creativity.
2) What's the purpose of the brand? - LWR was created to help people. Help those who are lost and need to find their purpose in life, inspire people to be more creative, to help people with a desire to create, and to help give these people the resources to fulfill this desire. The quote I created for the brand really explains the meaning of the brand and the name.
3) What crowd does the brand appeal to? - The brand is meant for anyone with a desire to create, someone who is already doing what they love and can add their own twist to what they do. However, LWR does revolve around art and photography because these inspire us.
4) Explain your current designs. - 'Lost man' was created to mirror the people that inspired the creation of LWR. 'Lost man' reflects the people who are lost and need to find their purpose. When it comes to the fake Friends logo, that was created to represent people who are, well, fake. The people that will switch up on you or won't encourage you with your goal. It's more of a message.
"God has a plan for all, a purpose as to why we are here on earth. However, until we find that purpose, we are, Living Without Reason"
5) Who are your fashion icons? - Jerry Lorenzo, the owner of Fear Of God. He didn't really inspire us to create the brand, but we here at LWR just love his brand and his message through it. He is really the only person that we can say this about since he created a whole new style through his brand and cares more about the message of the brand than the money he makes. This is exactly how we think, it's about the message and what you can do for people, rather than about the money. This is what the world needs. Despite 'Lost man' representing distraught individuals, we can feel a sense of identity in the arts.